One day I was talking in a room on the Clubhouse app and something powerful was said by one of the ladies in the room.
“Even if we were to all do the same thing, we would each do it in our own unique way.” – Shelby Tucker
Let that sit with you for a moment…
This wasn’t some lighthearted comment...
This was deep...
This was rooted in love...
This was rooted in understanding and community.
So, I think it was so powerful that she said it.
Well, it’s likely obvious to you that I was touched by Shelby’s words because you are now reading a whole blog post about it 😅.
More than anything, her words brought to the forefront a few things I had been pondering in recent years.
1. How could I ever start a business selling shea butter-based moisturizers when there are so many companies selling the same thing... and selling it for less cost to the customer?
2. How could my company ever stand out in an oversaturated market (the beauty industry) if we’re all selling the same thing (lotions, balms, body butters, etc.)?
3. Why would people come to me or to my business to get something they might be able to find at their local beauty supply store or another seller that is local to them?
These are just a few of the questions that roamed my mind before I finally decided to move forward with opening my business, 27th & Rose.
At some point, before I got serious, I pondered what the world would be like if we didn’t trade with money but with goods and services.
What if everyone in every home found a skill or service they’re great at and this was the way we conducted life and got things done?
For example, I know how to sew, but I don’t know how to open a business. So, I sew my new lawyer a suit and they in turn open my business. My first customer knows how to cook delicious soups that I love, so I sew them a new skirt and they bring me some soup.
In this type of world, we are all valuable…
We all have something to offer…
And it just so turns out that the more we offer, the more others want to give to us…
So, the ecosystem sustains itself in love, passion, and generosity.
What a world that would be to live in, I thought to myself.
And then the lightbulb turned on…
Because I may not like how my second customer’s soup tastes, but I do love how my first customer makes soup, I will continue to sew in exchange for soup from my first customer.
Even if two people have the same skillset, they each will execute it differently… with their own flare and preferences.
As the consumer of any given product or service, it is ultimately my personal choice of preference to continue or discontinue consuming said product or service.
And this is why there is space for everyone!
… because none of us are for everyone!