The What and Why Behind 27th & Rose

The What and Why Behind 27th & Rose

| Kahdija Imari

27th & Rose is a small but growing lifestyle brand with a name and cause that speaks to my heart.

In January of 2001, I was 10 years old and my mother, a paraplegic since the age of 16, closed her eyes to sleep into eternity. Her name was Rosemary and she was born on the 27th day of March. 

I started 27th & Rose as a way to let the fruits of my creativity flow into the world... something my mother always welcomed me to do as a young girl. She encouraged my choir and solo singing, piano and clarinet playing, soccer-playing, board game playing, chicken boiling, grocery bagging, snack eating, snack selling, water drinking, chore keeping, straight A-making, pigtail wearing, vaseline shining, karate-kicking, ballet dancing, and Andy Griffith Show watching! She pushed me to find things I enjoy doing. To never be stagnant and always grow. To say hi to those around me and sincerely care about them. To be my best and chase after my heart's desires.

My hope is that you too find a source of encouragement. Maybe it starts at 27th & Rose, or somewhere in my blog. Or maybe it's the next stranger you meet and befriend. Find someone or something that speaks peace over your circumstances and courage into your heart. That awakens your eyes to the truth of your beauty and empowers you to become a better version of yourself.

To shop 27th & Rose click here

Tags: Business